Delivery/Location: Online
Prerequisite
ECON 101 (Economics of Social Issues) or ECON 202 (Principles of Microeconomics) or AREC 202 (Agricultural and Resource Economics).
Description
The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:
- Provides an understanding of marketing concepts
- Applies learned marketing concepts to real world situations
- Examines the modification of marketing strategy within a changing environment.
Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.
This course can be applied towards the:
Important Information
Instructors for the Core Business Competencies courses structure the courses to run 16 weeks. Final grades for these courses only will be submitted after September 5 for summer semester.
Instructors
Doug Hoffman
(970) 491-2791
Doug.Hoffman@ColoState.EDU
1 Section Available
- Section 810 (Online via RamCT)
- Date: May. 19 - Aug. 8, 2008 (12 wks.)
- Instructors: Doug Hoffman
- Grading:Traditional
- Tuition: $669
- Registration ends Monday, May 19, 2008
For More Information
Frances Betts(970) 491-0675
fbetts@learn.colostate.edu