MKT 305 - Fundamentals of Marketing

Prerequisite

AREC 202 (Agricultural and Resource Economics) or ECON 101 (Economics of Social Issues) or ECON 202 (Principles of Microeconomics). Credit not allowed for both MKT 305 and MKT 300.

Description

The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:

• Provides an understanding of marketing concepts
• Applies learned marketing concepts to real world situations
• Examines the modification of marketing strategy within a changing environment.

Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.

This course can be applied towards the:

• Core Business Competencies Certificate

Instructors

Doug Hoffman
(970) 491-2791
Doug.Hoffman@ColoState.EDU

Dr. K. Douglas Hoffman is a professor of Marketing within the College of Business at CSU and specializes in the field of services marketing. Dr. Hoffman's teaching experience at the undergraduate and graduate levels spans over 20 years while holding tenure track positions at Colorado State University, the University of North Carolina at Wilmington, and Mississippi State University. In addition, he has taught as a visiting professor at the Helsinki School of Business and Economics (Helsinki, Finland), the Institute of Industrial Policy Studies (Seoul, South Korea), and Thammasat University (Bangkok, Thailand).

Dr. Hoffman is the founder of CSU’s College of Business Master Teacher Initiative. The primary mission of the Master Teacher Initiative is to enhance the quality of teaching within the College of Business at CSU. The Master Teacher Initiative has been adopted by all other colleges on campus and has been singled out by The Association to Advance Collegiate Schools of Business (AACSB) as a benchmark program for other universities to follow.