JTC 350 - Public Relations

This course was previously numbered JT 350.

A review of public relations, designed to give the student an introductory look at the many components of the field. Assignments concentrates on the practical application of public relations with the intent of sharpening the skills of strategic thinking, writing and presenting.

This course can be applied towards the:

• Social Sciences (B.S.)

Textbooks and Materials

Unless otherwise indicated, textbooks and materials are required and can be purchased at the CSU Bookstore.

1. Public Relations Strateiges and Tactics, 8th Ed. (2006)
   Wilcox, Cameron, Ault & Agee
   ISBN: 0205491685
   Optional

Instructors

Kirk Hallahan
(970) 491-3963
hallahan@lamar.colostate.edu

Kirk Hallahan, a Colorado State faculty member since 1996, brings 19 years of professional experience and a keen interest in online communications to the web version of this popular Colorado State course. His professional experience includes agency, corporate and trade association public relations. He was named 1988 Professional of the Year by the Public Relations Society of America Los Angeles Chapter and has won awards for professional campaigns he has supervised, including a coveted Silver Anvil presented by the Public Relations Society of America. He is an accredited member of PRSA and was elected to its prestigious College of Fellows in 1995. He holds a Ph.D. in mass communications from the University of Wisconsin-Madison.

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