DM 540 - Promotional Strategies in Merchandising
3 Credits
Delivery/Location: Online
Examination of integrated marketing communications (i.e., promotional strategies and techniques) while fostering cultural and global awareness, social responsibility and ethical decision-making in the field of promotion.
This graduate level online course is part of the Merchandising Graduate Degree offered through the Department of Design and Merchandising at CSU.
Instructors
Karen H Hyllegard
(970) 491-4627
hyllegard@cahs.colostate.edu
Karen Hyllegard is an associate professor in the Department of Design and Merchandising at Colorado State University. She received her B.A. degree from William Smith College, M.A. degree from Oregon State University, and Ph.D. degree from University of Maryland. Dr. Hyllegard's teaching emphases are in the areas of merchandising promotion; retail design; and textile and apparel industries. Research emphases include merchandising and retailing; advertising and promotion; social responsibility; and retail/store design.
Among other awards, Dr. Hylleagard received CSU's Jack E. Cermak Advising Award in 2007.
