BUS 656 - Marketing Strategy and Planning

Prerequisite

BUS 616 (Financial Reportign and Analysis); BUS 640 (Financial Principles and Practice); BUS 655 (Marketing Management). Prerequisites for this course are strictly enforced. Prerequisites (or equivalent courses) must be completed, or consent from the College of Business must be given prior to registration. If prerequisites are not met or consent has not been granted by the College of Business, you will automatically be dropped from the course and responsible for any associated fees.

Description

Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.

If you have specific questions regarding the course please contact the advisors at MBAAdvisor@business.colostate.edu or call (800) 491-4622 ext. 4 or (970) 491-2865.

This course has an online component delivered through RamCT.

This course can be applied towards the:

• Business Administration (M.B.A.)

Important Information

Military, veterans, federal, state and corporate employees must contact the College of Business Admissions to receive the tuition reduction code prior to registering. Reduction of tuition will not be given if you do not provide the appropriate code at the time of enrollment. Call (800) 491-4622 ext. 2 or email GradAdmissions@business.colostate.edu.

Textbooks and Materials

You will receive information on textbooks and materials from the College of Business prior to the beginning of the semester. If you have specific questions regarding the course please contact the advisors at MBAAdvisor@business.colostate.edu or call 800-491-4622 ext 4 or 970-491-2865.