BUS 656 - Marketing Strategy and Planning

2 Credits

Delivery/Location: DVD/VCD

Prerequisite

BUS 616 (Financial Reporting and Analysis), BUS 640 (Financial Principles & Practices), BUS 655 (Marketing Management).

Description

This course was previously numbered BG 656.

Application of all marketing resources to create superior value for customers and economic profit for the business.

This course has an online component delivered through RamCT.

This course can be applied towards the:

Important Information

Military, Federal and State employees should contact Rachel Stoll at the College of Business before registration to provide the required documents and to receive the tuition discount code; (970) 491-3704 or Rachel.stoll@colostate.edu.

Instructors

Joseph Cannon
(970) 491-6609
jpcannon@lamar.colostate.edu