BUS 655 - Marketing Management

Prerequisite

BUS 635 (Business Economic) Prerequisites for this course are strictly enforced. Prerequisites (or equivalent courses) must be completed, or consent from the College of Business must be given prior to registration. If prerequisites have not been met or consent has not been granted by the College of Business, you will automatically be dropped from the course and responsible for any associated fees.

Description

Examines processes of customer value creation(e.g., product development, communications, distrivbution) and value capture (e.g. pricing).

This course has an online component delivered through RamCT.

This course can be applied towards the:

• Business Administration (M.B.A.)

Important Information

Military, veterans, federal, state and corporate employees must contact the College of Business Admissions to receive the tuition reduction code prior to registering. Reduction of tuition will not be given if you do not provide the appropriate code at the time of enrollment. Call (800) 491-4622 ext. 2 or email GradAdmissions@business.colostate.edu.

Textbooks and Materials

You will receive information on textbooks and materials from the College of Business prior to the beginning of the semester. If you have specific questions regarding the course please contact the advisors at MBAAdvisor@business.colostate.edu or call 800-491-4622 ext 4 or 970-491-2865.

Instructors

Doug Hoffman
(970) 491-2791
Doug.Hoffman@ColoState.EDU

Dr. K. Douglas Hoffman is a professor of Marketing within the College of Business at CSU and specializes in the field of services marketing. Dr. Hoffman's teaching experience at the undergraduate and graduate levels spans over 20 years while holding tenure track positions at Colorado State University, the University of North Carolina at Wilmington, and Mississippi State University. In addition, he has taught as a visiting professor at the Helsinki School of Business and Economics (Helsinki, Finland), the Institute of Industrial Policy Studies (Seoul, South Korea), and Thammasat University (Bangkok, Thailand).

Dr. Hoffman is the founder of CSU’s College of Business Master Teacher Initiative. The primary mission of the Master Teacher Initiative is to enhance the quality of teaching within the College of Business at CSU. The Master Teacher Initiative has been adopted by all other colleges on campus and has been singled out by The Association to Advance Collegiate Schools of Business (AACSB) as a benchmark program for other universities to follow.